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Social · Mobile app · Product design — 2022

Mabar

A social platform that gets Indonesian gamers playing together.

The outcome is a matchmaking-first mobile experience built around profiles, squads, and session planning — designed so finding your next game feels as easy as playing it.

Client
Apple Developer Academy
Services
User research, Prototyping, Usability testing
Sector
Social / Gaming
Year
2022
Mabar — screen 1 of 4
Mabar — screen 2 of 4
Mabar — screen 3 of 4
Mabar — screen 4 of 4

The challenge

Gamers across Indonesia struggle with a simple problem: finding teammates who match their schedule, their game, and their skill level — usually solved today with scattered group chats and guesswork.

Our approach

We spent time with local gaming communities to understand how squads actually form, then moved fast through rapid prototyping and rounds of iterative usability testing to pressure-test every assumption.

Results

Built and validated inside the Apple Developer Academy program.

4
research-to-prototype sprints
3
core pillars: profiles, squads, sessions
1
program: built at Apple Developer Academy

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